Category Archives: Advertising Agency

Lori Senecal Prepares to Exit from CP+B

Crispin Porter + Bogusky (often shortened to CP+B) is a leading global advertising agency that is part of MDC Partners. The firm manages the adverting needs of renowned brands such as Burger King, Hershey’s, American Airlines, Hotels.com, etc. The agency has ten international offices under the able management of its Global CEO, Lori Senecal.

Lori joined CP+B over two years ago, March 2015. According to Chuck Porter, CP+B co-founder and chairman, the agency has benefited from Lori’s “management genius” and organizational strengths. Porter goes on to praise Lori for spearheading efforts that led to the winning over of American Airlines from TM advertising; the agency had worked with American Airlines for over two decades. Also, Porter credited Lori for the efficient global management structure and communication process currently enjoyed by the firm. He concludes by acknowledging Lori as a fantastic partner and a close confidant.

However, beginning next year, Lori will no longer be part of the agency as she plans to resign towards the end of the year, claims GC Report. She will exit the company after accomplishing the roles that she came in to perform. Porter suggests that being the first Global CEO of the agency, CP+B needed Lori’s expertise to develop an efficient structure that would guide future Global CEOs. As she prepares to resign, Lori and Porter are working round the clock to nurture new generation leaders. To this end, the duo is promoting promising junior staff to leadership positions within the company.

Danielle Aldrich, the former co-managing director at CP+B Boulder, is now the President of CP+B West. Aldrich, who has spent over 14 years of her career at the agency, is presently in charge of CP+B Boulder and Los Angeles offices. She deserved the promotion as she has diligently managed clients such as Burger King, and she is also credited for winning American Airlines from the agency’s competitor.

Lori, born and raised in Canada, had worked with reputable organizations both in her home country and the U.S. Just before she embarked on her roles at CP+B, she was the Global Chairman and CEO of KBS. Even as she performed her duties at CP+B, she served as president and CEO of MDC Partners Network.

https://www.linkedin.com/in/lorisenecal

The Innovation of Mullen Lowe CEO Jose Borghi

There are people that have seen what Jose Borghi has done in the marketing arena, and they have become quite intrigued with his professional skills. Jose has taken a lot of pride in the marketing campaigns that he created with the low marketing agency. He has become a skilled advertising executive that knows all the different things that people need to do in order to maximize their exposure in the business world. This is the thing that has given him many accolades from people that desire his marketing expertise. There are certainly a lot of people that are able to connect the dots and see just how proficient he is when it comes to marketing. Click here to watch video.

Jose Borghi has spent with the Lowe Marketing agency. He has become quite proficient in building a successful marketing career. The great thing about the expertise of Jose and his marketing skills is that he is not someone that is just popular in Brazil. Jose Borghi has also found a way to extend his skill-set to American companies like Bank Boston. This is what has given him a very successful name that extends on a global level. There are major companies like Honda that have benefited from the marketing expertise of a company like the Mullen Lowe agency. These companies have been able to thrive because there has been someone in place like Jose that has helped these companies restructure and build greater marketing campaigns.

The thing that makes a marketing agent good is their vision. A lot of people will major in marketing and build resumes where they have experience in certain things, but there are few people that are actually going to have the vision that takes them to the top in their field. Jose Borghi was one such person that innovation campaigns.