The online world can be your best friend or your worst enemy. A bad online image can significantly impact a company or individual, and even those that specialize in repairing their clients online reputations can be caught in the crosshairs and need to work a little magic on themselves. Status Labs is one such company to experience this.
Status Labs is based in Austin Texas and has been in the online reputation management business since 2012. They have offices and clients all over the world thanks to their success with improving online reputations.
Their skill and success with their clients has led to many accolades. Their president and CEO Darius Fisher was named one of PRWeek’s Innovation 50 in 2015. He was also a speaker at Impact15, where he discussed the importance of your digital presence. Even with all this success Status Labs wasn’t protected from suffering a similar fate as their many clients.
What happened? Well, about a year ago an executive of Status Labs engaged in some negative activities in their personal life that brought them, and then Status Labs into the news. Soon after Status Labs began to receive some significantly negative responses from their local community and online. As any company in this situation would do, Status Labs took action to correct the negative decline of their online image.
What they did worked beautifully. First once news spread of the executive’s actions the employee’s demanded he resign immediately. Then they shared this story and an image of their employees with the news and online which showed that the company in no way condoned or supported his actions.
This situation also showed the President of the company how little their involvement in the community had been, so he began several community outreach programs. In addition to the community involvement, the President also felt that his employees weren’t being taken care of so perks like stock options, catered Friday lunches, outings, and more were implemented.
Each of these changes grouped together resulted in significantly improving both the employee satisfaction and their online image, and having experienced their own crisis may have brought a deeper understanding of their clients experiences and could give Status Labs a leg up on the competition.
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