Category Archives: Restaurants

The Story of the Trio that founded Sweetgreen

When college students graduate, most of them have a mentality that they will land a job in a big company. This is not always the case. As witnessed in the recent past, many graduates are increasingly finding themselves stranded after completing their education. With many qualified candidates having to compete for the few jobs that the economies have to offer, many graduates are stranded unable to secure their dream jobs.

 

Many graduates end up working in fields and geographical areas they never thought or visualized themselves in. They are forced by situations to either accept to fill the available job positions or start private ventures.

 

When three Washington students, Jonathan Neman, Nicolas Jammet, and Nathaniel Ru, graduated from college, they decided to seek the help of friends and families in starting a venture named Sweetgreen.

 

In an interview, they said that they somehow felt that their fate would lead them to run their own business since neither of them had much interest in employment. The desire to build and run their own business and the need to provide better food choices to their society led to the birth of Sweetgreen.

 

 Jonathan Neman, Nicolas Jammet, and Nathaniel Ru had no idea that a few years down the line they would have a brand that is nationally recognized and adored by many. The trio credits their success to hard work and dedication to their goals.

 

Most of their investors were brought aboard by the spirit of the trio to succeed. The investors put their money in the startup because its founders’ business plan was precise and clear. The investors also acknowledged the commitment of the trio toward implementing the plan to the letter.

 

Sweetgreen was first established in Washington DC where the founders opened their iconic pioneer restaurant in 2007. Since then, they have expanded to other American cities and as at January 2016, they have over 30 retail locations.

 

Sweetgreen operates as a casual restaurant where people can walk in and order simple, healthy meals. The restaurant also offers seasonal meals themed from select regional cuisines. Their food products are grown organically.

 

Nathaniel Ru serves alongside his co-founders as the company’s CEO. He has served in this capacity for over nine years. He is fluent in both Spanish and English, which gives him an edge when negotiating international deals.