Honey Birdette: Giving Bedrooms a New Look

Honey Birdette is a lingerie brand company that Eloise Monaghan founded in 2006. The Australian based firm deals with unique and luxurious high-end premium bedroom accessories. Eloise established the entity to satisfy the demand that was present in the United Kingdom and the United States.

Honey Birdette has opened a marketing site in the US to sell their name and products. It has publicized its plans of opening more stores before the end of 2018 to around 40. The online marketing has allowed Honey Birdette to experience a sale increase of 374% for the last one year. The positive impact influenced the company to expand to the US and launch e-commerce page. The website improves the experience of customers due to faster delivery, easier returns, and extended commodity range.

Market Distribution

Honey Birdette aims at increasing the number of stalls it has in the UK and retail openings in America. In 2016, the enterprise launched its first plant outside Australia by opening the London’s Covent Garden, Leeds’ Victoria Gate, and Westfield White City. They continue to reveal their intentions of setting up more openings in the United Kingdom before 2019. Currently, Honey Birdette has 55 stalls in Australia and has plans of putting up premium markets and outlets in Europe. The BB Retail Capital (BBRC) funds their operations to make sure the company does not experience any financial distress when venturing into new segments.

About Honey Birdette

Honey Birdette was founded to satisfy the need of having a cozy, royal, and luxurious bedroom. The luxurious lifestyle brand could provide a solution to this problem through its accessories, high-end toys, and designed lingerie. The innovative and bold firm gained popularity and became the best shop in Australia to sell lingerie. In just four years, Honey Birdette has opened more than 40 boutiques and employed over 260 workers in Australia.

Staffs working at the lavish company are vivacious, informative, and buzzing to provide personalized services to their guests. All stores have an attractive, unapologetically beautiful, and flirty décor and visitors get a glass of champagne for visiting. To add to their package list, Honey Birdette offers expensive potent perfumes, massage candles, leather crops, harnesses, cuffs, and collars. You will never regret visiting the Honey Birdette.

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