As senior year students of Georgetown University, Nathaniel Ru and his friends made a brilliant. The discovery was about a fast food service that would help campus students in accessing affordable and quality food. They decided to set up a tavern of 560 square feet along M Street in Washington, D.C. The eatery they founded was known as Sweetgreen. Six years after they launched the eatery, it accommodated over 100 clients.
Theresa Dold acknowledged Sweetgreen’s efforts in revolutionizing the fast-food industry. She said that people usually buy the concept of making a product. She also added that the product has to be unique for clients to spend their money on it. Sweetgreen currently serves residents of Washington, Philadelphia, New York and Boston. The restaurant’s ingredients are usually sourced from local purveyors and farmers. Dold also praised Ru and other Sweetgreen’s founders for their brilliant marketing strategies. She said that the restaurant markets itself through its quality food products.
Dold also compared Sweetgreen to Apple in terms of making things simple and beautiful to use. She said that Ru and his friends adopted a brilliant approach to thinking about products that will serve many people. She also pointed out that Sweetgreen adopts a local and social marketing approach.
About Nathaniel Ru
Nathaniel Ru studied at the McDonough School of Business of the Georgetown University and graduated with an undergrad in finance. Ru, Jonathan Neman, and Nicholas Jammet were students of Georgetown University. They founded Sweetgreen as a local sourcing and sustainable fast food restaurant. Ru was passionate about coming up with a service that would serve people with decent meals. He also collaborated with his friends in launching Sweetlife, a renowned food and music festival. The festival hosts over 20,000 people including performances from musicians and meals prepared by top chefs in the country. During the festival, attendees get a chance to purchase high-quality food products and ingredients from local farmers.
Ru attended the Wharton Marketing Conference where he shared Sweetgreen’s success story. He said that when they were renting out a tavern for their eatery, they found out it was owned by the same landlord of apartments that were close to their residence. Ru and his friends agreed with the landlord on how they would pay for the tavern. Ru and his associates took three and a half weeks to prepare a remodeling plan. Sweetgreen’s digital marketing head also accompanied Ru to the conference.