Lori Senecal Prepares to Exit from CP+B

Crispin Porter + Bogusky (often shortened to CP+B) is a leading global advertising agency that is part of MDC Partners. The firm manages the adverting needs of renowned brands such as Burger King, Hershey’s, American Airlines, Hotels.com, etc. The agency has ten international offices under the able management of its Global CEO, Lori Senecal.

Lori joined CP+B over two years ago, March 2015. According to Chuck Porter, CP+B co-founder and chairman, the agency has benefited from Lori’s “management genius” and organizational strengths. Porter goes on to praise Lori for spearheading efforts that led to the winning over of American Airlines from TM advertising; the agency had worked with American Airlines for over two decades. Also, Porter credited Lori for the efficient global management structure and communication process currently enjoyed by the firm. He concludes by acknowledging Lori as a fantastic partner and a close confidant.

However, beginning next year, Lori will no longer be part of the agency as she plans to resign towards the end of the year, claims GC Report. She will exit the company after accomplishing the roles that she came in to perform. Porter suggests that being the first Global CEO of the agency, CP+B needed Lori’s expertise to develop an efficient structure that would guide future Global CEOs. As she prepares to resign, Lori and Porter are working round the clock to nurture new generation leaders. To this end, the duo is promoting promising junior staff to leadership positions within the company.

Danielle Aldrich, the former co-managing director at CP+B Boulder, is now the President of CP+B West. Aldrich, who has spent over 14 years of her career at the agency, is presently in charge of CP+B Boulder and Los Angeles offices. She deserved the promotion as she has diligently managed clients such as Burger King, and she is also credited for winning American Airlines from the agency’s competitor.

Lori, born and raised in Canada, had worked with reputable organizations both in her home country and the U.S. Just before she embarked on her roles at CP+B, she was the Global Chairman and CEO of KBS. Even as she performed her duties at CP+B, she served as president and CEO of MDC Partners Network.

https://www.linkedin.com/in/lorisenecal

Leave a Reply

Your email address will not be published. Required fields are marked *