Lori Senecal is the Global CEO of CP+B, and she also oversees the firm’s growth and expansion globally by focusing on the agency continued development. Lori Senecal also manages and coordinates the ten international offices of the firm. Lori Senecal has an outstanding reputation for creativity, leadership, and innovation, since joining CP+B in 2015 the agency has tremendously developed both in business and culture. CP+B agency under her direction has grown into an agile and collaborative modern agency with top market innovation strategies. For more details visit Bloomberg.
The agency even got recognition in 2017 among the “Creativity Innovators of the Year” while Lori was named among the four “Agency Executive to Watch” in 2016. Lori also appeared in the 100list in Adweek’s Power for two years as a recognition for the top leaders in marketing, tech, and media. In 2017, Lori Senecal was recognized as the Most Creative People in Business by the Fast Company.
Before she joined the agency, she was a CEO and Global Chairman of KBS that grew from 250 employee’s agency to 900 people globally under her leadership. The Crain’s even praised the agency as one of the “Best Places to Work in NYC,” and also KBS was recognized for three continuous years in the list of “Standout Agencies” by the Advertising Age. Lori was also named among the “Women to Watch” by the Advertising Age’s and was also honored with a Quantum Leap Award for innovation and leadership at the AWNY Game Changer in 2013. Lori was also a member of the McCann’s flagship New York Office before joining KBS where she served as a president.
Lori Senecal has been the pioneer of innovation, solving various business challenges and coming up with marketing techniques. Lori being the last born to her family she has created a big name for herself. Lori Senecal studied in McGill University where she earned her degree. Her roles in Advertising has gained her global recognition, during her work in McCann she assisted significant brands like the Xbox and Coca-Cola in developing advertising campaigns that were successful. Her great vision for improvement has led to a radical transformation in all the firm’s she worked for, the KBS, McCann and now the CP+B. By the end of the year 2018, there are high expectations of continued success.