Venture Capitalists are ready to help further the mission of Nathaniel Ru and his Sweetgreen stores with the combined amount of $95 million dollars. Some entrepreneurs may have a hard time getting a single investor to get involved. Nathaniel Ru, however, has managed to get multiple investors in place. This is no coincidence. He started with a single Sweetgreen store in Georgetown. This buzz would spread in a way that people never believed that it could. Now there are investors that are putting up millions of dollars in order to see this company rise to the top.
A large number of people are interested in going out to dine, and Sweetgreen has become the type of organization that gives people access to choices that they did not have before. It was initially assumed to be something of a salad bar type of restaurant, but the warm bowls with a collection of meats and vegetables became a game changer. People in many different states have been able to taste the delectable meals that are part of the menu for Sweetgreen, but this is mostly a north, east and west coast environment. Sweetgreen has yet to consider the hearts of people in the south and the mid-west because these types of restaurants do not exist in these areas of the United States yet. That is why the venture capitalist money is so important. This will be the way that Nathaniel Ru makes it to other areas in the United States. He has shown a portion of the United States that healthy eating can be fun, but he needs that venture capitalist money to get the rest of the world to take notice.
There is a lot of buzz about the restaurant that has people eating healthy, but Nathaniel Ru knows that he has a long way to go. He is ready for the challenge though. He has no problem getting his company out to other locations because he is still passionate about the business. For him, this is just like the early days of the first Sweetgreen establishment. He has shown people early on that healthy eating has great benefits, and he does not have any desire to stop doing this.
Sweetgreen is getting in the school environment. Farmers are added to the equation because they bring in the fresh vegetables that keeps this dining establishment in business. Sweetgreen doesn’t seem like the big franchise that is making Americans obese with cheeseburgers and fries. Instead, each Sweetgreen restaurant seems like a neighborhood cornerstone that provides a healthy alternative. Each restaurant has different designs that are in place to draw attention to these restaurants. Nathaniel Ru has carefully crafted some interesting marketing strategies.