Normally a fable is fictional. A flowery account of good being rewarded and evil being rousted. A fairy tale with a beautiful princess and a happily ever after. The Fable of Fabletics is all of those things made even better for being true. In our story Kate Hudson is the beautiful princess using innovation and creativity as her sword and shield to slay the twin dragons of expectations and negativity. Releasing the village from the shackles of poor choices and high prices, and earning the undying gratitude of grateful consumers. Let me tell you the story.
in the beginning when you wanted to buy something you embarked on a journey to find a seller. Upon finding the person who has what you want, you advance to the next stage of your journey, negotiation. Once negotiations are successful you move to the final phase of your journey, the exchange of goods or services and then live happily ever after. So the story went until a terrible storm blew in bringing an evil magician with it. He must have had a name at one time, everyone does, but it had long since been forgotten. Those who felt the wrongness of his evil magic referred to him as Webrooming, but whether that was his name, his people or his method of destruction remains unclear. what is clear is the trail of cancelled and incomplete transactions that lay upon the village in his wake. Everywhere you looked there were shopkeepers completely drained of their expertise and shoppers visiting store after store and always leaving empty handed. The king loved his people and the village they had created. He vowed he would banish Webrooming and put an end to his reign of fear. The king fought and fought but Webrooming only got stronger. The shopkeepers feared all was lost. Webrooming continued to chant his evil mantra; It’s cheaper online. It’s cheaper online.
Princess Kate knew she had to do something, but what? It was time to change the path leading from seller to buyer. It was time for a revolution. Our fearless princess took to the streets, amongst the people. She heard their stories, she dried their tears, she held their hands, she looked into their eyes and felt their pain. Then she devised a solution. Membership is the answer, she told them. She vowed all the shopkeepers would listen to their needs and provide them with exactly what they wanted at a price they could brag about. The buyers in turn vowed to support their devoted shopkeepers with guaranteed monthly purchases and updates on the latest styles and trends.
The plan worked. All the shopkeepers and buyers worked together in membership to create an upward sales trend so strong, Webrooming was powerless against it. Many knights showed bravery and courage in battle, but one knight far outshone the rest in a stunning display of swordsmanship with a blade he called Data. With Data he cut through the fog of doubt and laid waste to buyer’s remorse. He and his Data shone with the light of preferences and cleaved sales losses with automatic monthly shipments. The kingdom was saved, but she didn’t stop there. Princess Kate knew they were stronger together, so she began knitting the individuals into a cohesive whole. She educated the buyers on who they supported with their business. She taught the shopkeepers how to hear more clearly the needs of the buyers. Then she shared with everyone the secret of their success, athleisure brand clothing.
Riding her champion stallion she called Fabletics, she led her people to a new day of comfort and freedom with quality athleisure brand clothing at consistently better value than had ever been seen in the kingdom. The people rejoiced.
The kingdom had been covered in darkness and the people heavy with despair but Princess Kate refused to surrender. Her vision for a brighter future empowered her to think outside the box and realize we are all part of something bigger. A collective of shared goals and common problems, all working together to make the world a better place. She brought us into the light and gave us fresh batteries so we would never be in the dark again. And I bet she did it all in yoga pants.