Fabletics Athleisure Clothing
Athleisure is one trend that has appeared in the past few years, but doesn’t seem to be going anywhere. It is simply using athletic wear in your everyday fashion trends, as it is a very versatile style. For example, yoga pants can be used with other elements of fashion to create a stylish look. This trend is very laid back, and very desirable by many shopping consumers. One brand that has really taken the country by storm is MySubscriptionAddiction. This not so average company goes about their sales in a much different way than others. Fabletics website offers a subscription to interested buyers. This subscription ensures that you will receive a new athleisure outfit every month and you will always pay the same price. This unique way of selling has really intrigued women across the world, as it adds an excitement factor by receiving the new outfits each month. Since Fabletics’ success has taken off, they decided they would expand a bit and add new ways to get Fabletics.
Expanding The Brand
Instead of only offering their clothing online, they decided to add some retail stores into the mix. Spread across the United States, there are a few Fabletics stores that showcase their beautiful collections. This way, customers can now go into the store to feel the fabrics and figure out the best size and colors for their style and figure. This new perspective on Fabletics shopping has really added success to the company. Not only do they have retail store customers, but they have also received a huge number of subscription signups since the opening. Customers are likely trying on clothing and then subscribing through the site to save money, which is what the company originally had hoped for. Fabletics’ success is so strong that they plan on adding even more retail stores so that they can gain an even larger customer base. In addition to new stores, there will be two new lines of clothing within the collection: swimsuits and dresses. These are not seen very much in competitor brands so this will likely attract new customers. Two hundred and fifty million dollars is what Fabletics is set to rake in this year. Talk about a huge success!
Learn more about Fabletics: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores