Cross-Functional Collaboration and Consumer Insight: Michael Polk’s Marketing Playbook

The recent CEOWorld profile examining Michael Polk Newell Brands underscores the enduring role of strategic leadership in shaping modern marketing. Polk emerges as a case study in marrying traditional brand stewardship with the demands of a digital-first marketplace, demonstrating how disciplined focus on consumer insight and clear positioning can renew legacy names and accelerate growth. […]