The wealth management industry has a reputation problem. Too many advisors prioritize their own interests over client outcomes, creating a trust deficit that persists across the sector. Levi Pettit is working to change that narrative.
At Dornick Wealth Management, Pettit has implemented practices that directly challenge industry conventions. Most notably, the firm provides comprehensive financial planning services at no charge before clients commit any assets—a stark contrast to the typical advisor approach.
“We don’t charge a fee for the upfront financial plan,” Pettit explains. “Our clients won’t actually move their assets until they’ve seen the financial plan that we’ve put in place.”
This trust-first methodology reflects Pettit’s broader philosophy about client relationships. Rather than viewing clients as revenue sources, he sees them as partners in achieving long-term financial success.
The approach stems from Pettit’s background in both traditional banking and family office environments, where he observed how different service models produce different outcomes for clients.
“The relationship doesn’t end when you transfer your assets over and we begin managing your assets,” he emphasizes. “That’s when the relationship really begins.”
This perspective extends to how Dornick structures its business model. By limiting the number of client households each advisor can serve, the firm ensures that quality never suffers for the sake of quantity.
“We never want any advisor to be managing more than 45 clients or households,” Pettit states. “We believe that right there is a strong number for every client, every household to get the attention that they deserve.”
The firm’s communication philosophy also breaks from industry norms. Rather than quarterly check-ins and annual reviews, Dornick maintains ongoing dialogue with clients, encouraging them to reach out whenever questions arise.
“No question is too big or too small,” Pettit notes. “If you’re thinking about buying a new washing machine for your house, you can totally pick up the phone and call us.”
For potential clients evaluating their options, Dornick’s approach represents a fundamental shift from transactional relationships to genuine partnerships. Pettit’s goal is demonstrating that wealth management can be both profitable and principled.
This client-first philosophy may be unconventional, but it’s producing results. By prioritizing client success over asset accumulation, Pettit is building a practice that stands apart in an industry known for putting profits before people.
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