Myke Towers, an acclaimed Puerto Rican artist known for his distinct blend of Latin trap and reggaeton, has recently made headlines with a significant career move. On July 13, 2023, Towers signed a management agreement with Brandon Silverstein’s S10 Entertainment, marking a pivotal step in his quest for international stardom.
This collaboration is not just with Silverstein. It includes a strategic partnership involving Orlando “Jova” Cepeda of One World Music and Jose “Tito” Reyes from Casablanca Records. This dynamic alliance leverages the expertise and networks of multiple industry heavyweights, promising to amplify Towers’ presence on the global music stage.
Towers’ decision to join S10 Entertainment comes at an opportune time. His viral hit “LALA” recently dominated Spotify’s Top 50 Global chart and secured a spot on Billboard’s Hot Latin Songs chart. As his music captures the attention of diverse audiences, this new management deal aims to capitalize on the momentum, pushing Towers’ artistic boundaries further.
In a statement, Towers expressed his enthusiasm about joining the S10 family, highlighting the alignment between his artistic vision and Silverstein’s strategic insights. “Our visions are aligned,” Towers noted, emphasizing his excitement about expanding his global reach.
Brandon Silverstein, renowned for his role in elevating artists like Anitta, expressed his eagerness to work with Towers. Silverstein’s S10 Entertainment has a track record of success, managing a roster that includes prominent names like Normani. His vision for S10 is expansive, focusing on integrating management, publishing, and innovative projects across records and film.
Towers’ latest album, “La Vida Es Una,” debuted in the top 10 on Billboard’s Top Latin Albums chart, continuing his streak of chart-topping releases. This success follows his previous albums, “Easy Money Baby,” which achieved a No. 1 position in 2020, and “Lyke Mike,” which peaked at No. 3 in 2021. Each release has cemented Towers’ reputation as a formidable force in the Latin music scene.
As Myke Towers continues to make waves in the industry, his partnership with S10 Entertainment signals a promising trajectory for his career. With a robust management team backing him, Towers is poised to reach new heights, further solidifying his status as a global musical sensation.