Edgard Corona, founder of Smart Fit, has identified a significant shift in the fitness industry: an increased demand for fitness programs tailored to older adults. This change in focus reflects a broader trend of people over 60 seeking healthier lifestyles and fitness opportunities. For Corona, this demographic represents both a unique challenge and a valuable opportunity to diversify Smart Fit’s offerings and reach a new audience with specific health and fitness needs.
Adapting Fitness Services for Older Adults
Recognizing the distinct needs of older adults, Edgard Corona has led Smart Fit in designing fitness programs and environments suited for this age group. These adaptations include specialized classes, more personalized training options, and a focus on exercises that promote mobility, strength, and balance. With these tailored offerings, Smart Fit accommodates the health goals of older adults while providing an inclusive environment that encourages physical activity across age ranges.
Building Community and Engagement
Under Edgard Corona’s guidance, Smart Fit has emphasized community-building as a way to engage older members. Fitness is not just about exercise but also about creating a sense of connection and community, which is especially important for older individuals. Smart Fit’s inclusive culture helps foster this environment, providing older adults with a space where they feel welcome and supported. By promoting group classes and social activities, Corona ensures that older members have an opportunity to connect with peers, which can enhance their commitment to fitness.
Meeting Health Needs with Technology
Edgard Corona’s approach to incorporating technology into Smart Fit locations extends to older members as well. Through fitness-tracking apps and virtual workout options, older adults have more ways to engage with fitness, even from home. Corona’s decision to integrate tech into Smart Fit helps older members monitor their progress, maintain motivation, and stay active in ways that fit their lifestyle.
The Lasting Impact on Fitness Culture
Edgard Corona’s inclusion of older adults in Smart Fit’s growth strategy marks a meaningful step forward in making fitness accessible to people of all ages. By recognizing the value of this demographic, Corona has helped shape a fitness culture that extends beyond young, active individuals, offering a platform where older adults can prioritize their health and fitness goals