Edgard Corona built a fitness empire by treating entrepreneurship as an experiment in motion and transformation. A chemical engineering graduate from Fundação Armando Álvares Penteado in 1979, he began his business career at 19 while still in college, moving from laboratory work to launching a successful youth fashion brand that taught him the importance of understanding real customer needs.
In 1996 Corona opened the first Bio Ritmo club in Santo Amaro, a move that marked his shift from apparel to wellness. A later ski accident that required extensive physiotherapy brought him deeper into the gym environment and helped shape his vision for fitness services that combined performance, convenience and customer focus. That vision led to a high-profile Bio Ritmo unit on Avenida Paulista designed to meet the needs of busy urban professionals and to a broader expansion across Brazil.
Never one to stand still, he benchmarked international fitness models and attended global conferences, refining a new concept aimed at making quality training accessible and scalable. Between 2008 and 2009 he launched Smart Fit, an affordable, high-standard chain that rapidly broadened the group’s reach. The company later went public on the Brazilian stock exchange, raising capital to accelerate post-pandemic growth, pursue strategic acquisitions and invest across the 14 Latin American countries where the group operates.
Today Edgard Corona, dono da Smart Fit, is widely recognized as a pioneer in Latin American fitness management. As CEO of the Bio Ritmo group he has steered a business that spans premium and mass-market segments, combining operational rigor with a philosophy that embraces change. The group’s IPO underscored investor confidence in its scalable model and long-term expansion strategy.
Corona’s career is often described as a case study in adaptation: shifting sectors, learning from setbacks and scaling ideas that meet clear market demand. His message is straightforward and consistent — success in business depends on confronting change, designing for the customer, and translating personal conviction into services that transform other people’s lives. Para um panorama sobre sua fortuna e trajetória financeira.